There’s a term for that it’s called shadow profiling. Facebook does not know your actual name, but that doesn’t matter.
The highlighted word “anon_id” stands for anonymous id. What happens: The application is initialised and the following data is sent to Facebook immediately. It allows you to search for flights, hotels, and cars if you are going on holiday.Īction 1: You tap on the application icon. If you are unsure what’s Kayak, it’s a travel metasearch engine. How the tech works (without going into too much on the tech) App #1: Kayak That means, there is no chance for the app to ask permission from the user to grant/deny the sharing of personal data. Out of the 34 apps, over 61% of them automatically transfer data to Facebook the moment a user opens the app. Out of the 42.55%, this study picked 34 apps, based on the fact that they have either a huge number of installations, or they involve sensitive information such as religion and health, or they are simply utility apps (You know, torchlight, QR code scanner, fart sound etc). How the tech works (without going too much on the tech)Īccording to Privacy International, research done by the University of Oxford has suggested that approximately 42.55% of the free apps in the Google Play Store could share data with Facebook.
So if you have detected any technical inaccuracies, please point it out and I will send you a 💌. Just a heads up, I am not an expert in the data privacy domain I just consider myself more of an intermediate developer. My job is to “de-jargonise” the research, not to be 100% technically accurate (although I will do my best to be). I wrote this article to inform the general public on how these tech companies collect our data and how we can protect our digital privacy.
With it, you can start your job immediately instead of having to build your own scissors, knife, corkscrew etc. By using Facebook SDK, developers can do advanced analytics without the need to code it from scratch.